Defining what a global entertainment company truly stands for
Defining what a global entertainment company truly stands for
Shows how our process can align a global organization with disparate offices on multiple continents around a clear and inspiring purpose.
Deliverables
- Mission
- Vision
- Values
- Team alignment
Business Problem
In the period just prior to the famous merger with Ticketmaster, Live Nation Entertainment had gone on an acquisition binge, acquiring hundreds of concert promotions companies in multiple markets and achieving 50% global market share. This created its own problem, with offices and employees around the world not understanding what the brand truly stood for and why they should become an active part of the company culture.
Idea
Strategists at L’Institut Idée led a series of workshops with the senior leadership team in Los Angeles and in major offices around the world, to map the brand through the Structural Mapping Process® (SMP) and craft a new purpose statement for the organization – one that fans and industry alike would remember and that would become a rallying cry for the organization.
For the first time, I know what I belong to and why.
Impact
The new organizational purpose was met with huge enthusiasm around the company as it was unveiled and rolled out, with employees noting that “for the first time I know what I belong to and why.” This then became the singular idea behind a series of successful improvements in service and operations at venues around the world. Leaders and HR reported that the Live Nation culture was strengthened and preserved during and after the merger with Ticketmaster, a huge achievement in itself.
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